
What are behavioural finance biases? And how to avoid them
Investors can often behave in innocent, but unwise ways that can derail even the best laid financial plans. These behavioural finance biases are part of the cognitive biases that we all have. By some counts, there are dozens of them: some interact, others overlap, and certain biases even directly contradict others. ,Investors can often behave in innocent, but unwise ways that can derail even the best laid financial plans. These behavioural finance biases are part of the cognitive biases that we all have. By some counts, there are dozens of them: some interact, others overlap, and certain biases even directly contradict others.